Thursday, July 23, 2020
Your internet, in your language: Now you can also have the option to view content like internet access, food-entertainment and education in your local languages.
- By December, about 70 percent of users in India will be able to access the Internet in their local language.
- On social media platforms, 40 percent of users prefer memes, videos, images etc. in the local language
By the end of this year, about 70 percent of users in India can access the Internet in their local language. This will be based on digital content consumption in the country. This access can be done in local and regional languages. This information is given in a report by VAT Consult.
There has been a rapid change in the habit of using the Internet
VAT Consult has released a report titled Digital, Divers and Multilingual India. This report states that there has been a rapid change in the habit of using the Internet for the last few years. Most users use the Internet in their language. Most Indians are aware of at least two languages. It has been observed that they feel comfortable in getting information in their local language.
Recently Internet applications have also been launched in local languages.
Similarly, along with the variety of digital solutions, mobile phones and Internet applications have also been launched in local languages recently. The aim is to reach the demand of customers with such local language. According to the report, local consumption is more in all categories in the country such as music, video and short and long format content. In order to understand the users more, the report has divided it into several categories such as functional users, casual users, students and others.
Gadgets, fashion-sports are most commonly seen in the English language
Apart from the report, most Indian users want to see content like food, entertainment and education in their local language. Video content, gadgets, fashion and sports are the most preferred technology in English language. 57 percent of respondents said they watch the video multiple times in a day. YouTube is the most used in online video content. It is followed by Hot Star and Jio TV.
Language option is very less in online shopping website
The report says that global companies such as Spotify, YouTube Music and others have seen considerable transition. Users like to listen to music the most in their local language. This is emotional content. On social media platforms, 40 percent of the users prefer memes, videos, images etc. in the local language. One-fourth of the users believe that the search which gets content from the local language is wrong. 43 percent of housewives believe that the language option in online shopping websites is quite low.