Thursday, March 21, 2019
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| Mallika Srinivasan |
Mallya Srinivasan, president and chief executive officer of TAFE, Macy Ferguson tractor and agricultural equipment maker, has recently given place in Business magazine Forbes among the 50 most powerful women in Asia.
In addition to being the head of the Tafé, Mallika Srinivasan has recently been selected for the Board of Directors of AMCO's AGCO Corporation. AGCO is a global manufacturer and distributor of agricultural equipments.
Carrier of Mallika Srinivasan
At the age of 27, he joined the TAF in 1986. After joining the company, Mallika adopted an intuitive and sattvik business strategy from the very beginning. At the time when he joined the TAFA, the turnover of the company was around 85 crores and today it has increased to about US $ 160 million. With the support and guidance of his father and the Taffe team, Mallika got a positive change after one and gradually the TAFA has diversified its business into many areas, which include tractors, agricultural machinery, diesel engines, engineering plastics, hydraulic pumps And cylinders, batteries, automobile franchises and plantations.With hard work, faith and passion, Mallika made the tafé a company based on high tech. However, all this was not as easy as seen today. There was a time when they also faced challenges.
The biggest challenge facing them was to transform the old technique of tractors. Says Mallika, "Indian farmers are demanding and very clever in spending their money. The biggest challenge before us was to transform the old techniques, designs and models of the tractor years. Adding new features to them, but not allowing cost and value to grow. "
In the 90's the tractor market also came under recession. In such a difficult time, Mallika introduced intuition and reduced the business by putting business growth, turnover and margin on the stake. They assured their dealers that the company was also with them in adverse conditions. This thinking raised credibility in the market of the Tafe.
In the year 2005, they bought Eicher's tractors engine and the Gears business. This has two advantages to the TAFE. Entry in one, low Horse Power tractor market and second, the US market infiltrated. With this acquisition, the company became national by not having a South Indian and came to the second place (first Mahindra and Mahindra) in the TAHA tractor market. The company's turnover reached almost 67 countries. Becoming a one billion dollar company became a global player of the tax-tractor and farm equipments industry.
Work of social service by Mallika Srinivasan
He has a keen interest in ensuring the development of education and health in India and in this direction he has helped many organizations related to educational and health facilities in Cancer Hospital and in Tirunelveli district in Shankar Nethralaya, Chennai.Awards and honors to Mallika Srinivasan
o He has been given many awards and honors for his contribution to the Indian economy. They are: -o B.BC in 1999 First Business Women of the Year Award for India
o Zee survival award in 2005
o I.I.M. in 2005 National Leadership Award by Lucknow [7]
o Business Women of the Year by the Economic Times in 2005-2006
o In 2007 the Wharton School of Business of the University of Pennsylvania included him on the list of 125 most influential people.
o 2004-2010: Business Today has been consistently 7 years in list of 25 Most Powerful Women in Indian Business.
o Awarded Women's Day Award by the University of Madras in 2010.
o In the list of 25 Power Women by INDIA TODAY in 2010
o In 2010, The Economic Times chose him as India's Most Powerful Women Leaders.
o 2011, Ernst & Young chose the Entrapreneu of the Year.
o In 2012, Forbes Asia magazine placed him on the list of 50 Power Women in Asia.
o In 2012, The Economic Times selected him as India Inks Most Powerful CEOs 2012 and Top Women CEOs.
o In 2012 Forbes India chose Woman Leader of the Year in 'Forbes India Leadership Awards 2012'.
o In 2012, Fortune India ranked him second in the list of India's Most Powerful Women in Business.
o 2013 in 'N.D.T.V. He was selected as Business Thought Leader of the Year 2012 at the Profit Business Leadership Awards.
In 2014, the Indian government honored him with 'Padma Shree'.